As Malaysia extends its lockdown and imposes stricter measures, online businesses have become essential for citizens to purchase their everyday necessities. One such enterprise that is providing skincare and hair products is Malaysian beauty e-commerce store, Mytrademartstore, which launched at the end of 2019, just before the pandemic escalated. While starting a business venture during a worldwide pandemic may not be ideal, the circumstance has instead benefited the Malaysian beauty corporation. Eugene Anthony, founder and director of Mytrademartstore says his business “continues to benefit from the pandemic, with a steady increase in online sales as many consumers are turning to internet shopping during the crisis.”
Mytrademartstore is a one-stop online store for beauty and skincare that supplies personal care products to your doorstep. Their range of products includes quality brands like VLCC, Godrej and Parachute, which have all been registered under the Ministry of Health Malaysia with halal certifications. Especially in its current climate, Malaysians require their products and supplies to be delivered to their homes, while maintaining safety measures. With the convenience of an e-commerce beauty store like Mytrademartstore, the anxiety of leaving their home is removed. “Customers can choose to purchase a variety of beauty products from the comfort of their homes at our online beauty hub. The products are sent to their doorstep”, Mr Anthony says, adding that members can also enjoy promotions and earn reward points to redeem gifts.
Mytrademartstore is best known for being an Ayurvedic supplier that provides hair care products with authentic Ayurvedic herbs. Ayurveda is an ancient medical practice that uses special herbs to cure and alleviate a range of ailments and diseases. For hair care, ayurvedic herbs such as neem, methi and amla can strengthen the hair and reduce split ends and breakage. Mytrademartstore carries Parachute’s Advansed Ayurvedic Hair Oil, a best-seller, which can solve hair fall, dandruff, breakage, split ends, rough hair, thinning and slow growth.
Besides hair care, the Malaysian beauty store also stocks skincare products that are formulated with natural ingredients and herbs. Their popular VLCC Ayurveda Chandan and Kesar Facewash is packed with ayurvedic herbs to cleanse the skin without stripping the complexion. Other bestsellers include Bio Glow Argan Oil and Shea Butter Face and Body Scrub that is used to exfoliate dead skin, formulated with organic ingredients such as argan oil, shea butter, vitamin E and rosemary and honey extract.
Despite the pandemic, e-commerce stores have proven to sustain their businesses in this increasingly digital world. When asked about how the coronavirus pandemic has affected his business, Mr Anthony added, “With the use of internet technology, the company is able to manage the crisis effectively and come out stronger, a strategy that is proven to work.”
